SurveyGizmo and Earth 911 Partner to Develop Website Interactivity

Scottsdale, AZ—Earth 911 now has a more interactive feel with increased user participation to better serve its audience after the Earth 911 Web site launched a new survey/poll system in partnership with SurveyGizmo on June 21.

SurveyGizmo will help Earth 911 run web surveys, get feedback, conduct polls and keep its finger on the pulse of the Earth 911 web audience. The system will also provide Earth 911 with valuable demographics on its viewers that will result in Earth 911 content continuing to meet and serve user demand.

The addition of surveys and polls is just part of the push to provide user-driven content to Earth 911’s Web site, which was officially relaunched on May 18, 2007. The new site currently features actionable content on numerous environmental issues with opportunities for users to interact and post comments.

Earth 911 is the pre-eminent environmental information network for the United States and Canada. Its Web site and toll free hotline, 1-800 Cleanup already provide a location-based search feature where consumers can enter their zip code to find the nearest recycling centers for thousands of products.

“This partnership with SurveyGizmo will allow a new level of interactivity previously unseen on Earth 911,” said Earth 911 Program Manager Mark Rappaport. “The survey ability will allow us to develop important relationships with global citizens committed to protecting the environment, and pinpoint exactly who our audience is.”