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Published on July 9th, 2007

Live Earth Concerts Reach More Than 10 Million Online

by Mark Rappaport

NEW JERSEY (July 7, 2007) – A landmark audience of viewers from around the world united at www.LiveEarth.MSN.com to experience the excitement of Saturday’s Live Earth concerts and to confront the threat of global warming. As of Saturday, July 7, 2007 at 3:00 p.m. EDT, MSN had received a total of more than 10 million video streams and has the most simultaneous viewers of any online concert ever.

Viewers worldwide watched the Live Earth concerts via the live webcast, and the audience on Saturday was projected to increase. On-demand footage of all performances, along with artist interviews, backstage footage, easy searching capabilities for specific songs, artists and more, will be available from all eight official concerts at LiveEarth.MSN.com for the next several weeks.

Speaking of the the Saturday event, “History is being made today,” said Joanne Bradford, corporate vice president and chief media officer of MSN. “Millions of people around the world have joined together to fight the climate crisis. The over 10 million streams MSN has delivered so far today represent a milestone in live Internet broadcasting. We expect to see an even greater number of streams after the concerts are over as people return to watch their favorite performances or enjoy them for the first time if they missed the concerts live.”

“Live Earth is committed to providing our global audience with ways to “Answer the Call” and individually make a difference to help solve the climate crisis,” said Kevin Wall, founder and producer of Live Earth. “By providing the opportunity to view the shows in their entirety online, coupled with our unique solutions campaign we’re able to communicate this message on a mass-scale in a way that engages people and inspires them to act.”

MSN, the exclusive online media partner for Live Earth, allows people to watch live online feeds or recorded footage from earlier performances at no charge from all eight concerts, each located in different cities around the world. Interactive maps on LiveEarth.MSN.com make it easy to navigate between different cities and venues. People can get involved in the Live Earth effort by clicking on links on the Web portal to information on how they can help reduce global warming. They can also share video commentaries about their environmental concerns or Live Earth performances on the Soapbox on MSN Video Web site.

Mark Rappaport

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