Full Scale TheDailyGreen.com Site Launches Incorporating Earth 911 Content

Hearst Magazines Digital Media today announced the full-scale format launch of TheDailyGreen.com featuring environmental news, tips and information with help from sites including Earth911, EarthLab and WeatherBug.

TheDailyGreen.com is a consumer-oriented news and service Web site devoted to assisting consumers interested in a more earth-friendly lifestyle. Originally unveiled in a beta-version on Earth Day 2007, the full-format version of TheDailyGreen.com is a mash-up between a mainstream media site and a grassroots, blog-based, community-centric site.

TheDailyGreen.com features Earth 911’s recycling locator database, allowing visitors to enter their zip code and search over 74,000 different recycling centers in the United States for where to recycle products like paper, electronics and motor oil.

“Hearst is committed to raising environmental awareness and we’re very proud to use our editorial and digital expertise to launch TheDailyGreen.com,” said John Loughlin, executive vice president, general manager, Hearst Magazines. “Led by Deborah Barrow, its founder, and the digital team assembled by Chuck Cordray, vice president of Hearst Magazines Digital Media, we’ve established a powerful new online brand that will enable more people to understand the importance of—and foster participation in—the green revolution.”