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Published on May 15th, 2008

Starbucks Goes Ceramic

by Francine Hardaway

As part of its re-organization at the helm of founder Howard Schultz, Starbucks has decided it will make ceramic cups the global standard in all stores again, at least for in-store orders.

The national coffee shop is also going to convert its stores to at least 50 percent renewable energy by 2010.

Other highlights from the company’s Corporate Social Responsibility report:

  • Starbucks will try to purchase 80 percent sustainable coffee by 2013 through Coffee and Farmer Equity (C.A.F.E.) Practices
  • The company is already involved with ecosystem services, where companies try to repay nature for the products they produce

If you’re getting a Starbucks to-go order, bring in your own reusable mug and you might get a discount on your coffee purchase. You can also ask for leftover coffee grounds to place in your compost bin.

Francine Hardaway

Francine Hardaway

Working with startup technology companies, entrepreneurs, and social causes. Angel investor, business coach, mom, yoga practitioner, blogger, golden retriever fan, social media junkie. Connected woman.

More articles by Francine


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    posted on May 16th, 2008 at 3:47 am

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