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Published on July 21st, 2008

Trace Your Jewelry from Mine to Market

by Francine Hardaway

Wal-Mart’s newest attempt at product stewardship has the company taking into account where it’s products are coming from, specifically jewelry

Wal-Mart Stores recently launched a line of fine jewelry from LoveEarth that allows consumers to trace the source of gold, silver and diamonds online. You can trace your piece of jewelry from the mine to the market.

Working with Conservation International and its supply chain partners, Wal-Mart says it is making sure the gems used in its jewelry line meet the company’s sustainability standards and criteria, which addresses environmental, human rights and community issues. It is aiming for 10 percent of its jewelry line to achieve these standards by 2010.

Francine Hardaway

Francine Hardaway

Working with startup technology companies, entrepreneurs, and social causes. Angel investor, business coach, mom, yoga practitioner, blogger, golden retriever fan, social media junkie. Connected woman.

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