Baby boomers are significantly more likely to say they recycle than millennials, according to a new study.
Marketing firm DDB Worldwide surveyed more than 6,000 American consumers in January as part of their annual Life Style Study.
The 600-plus question survey asked respondents to agree or disagree with statements like, “I always separate the recyclables from the rest of the trash” and “I would pay more for an environmentally-safe version of a product.”
According to the survey, baby boomers – people between 49 and 67 – are more likely than millennials – aged 19 to 36 – to say they make a strong effort to recycle (66 percent v. 53 percent), always separate the recyclables from the rest of the trash (64 percent v. 53 percent) and use reusable grocery bags (54 percent v. 46 percent).
“Interestingly enough, despite the belief that the millennial generation is particularly passionate about environmental issues, there are few, if any, differences in their level of concern about the environment or the importance they place on responsible behavior versus the boomer generation,” said Denise Delahorne, group strategy director for DDB US in a press release.
While the study indicates that millennials may lag behind their boomer counterparts in terms of recycling behaviors, millennials said they are more likely to use a refillable water bottle when drinking water outside of the home (54 percent v. 46 percent) and they are more likely to say they own a hybrid car (8 percent v. 4 percent) or electric car (7 percent v. 1 percent).
Read more about the DDB Life Style Study at the DDB blog.