In an effort to increase awareness surrounding the issue of recycling in the bathroom, Johnson & Johnson launched the Care to Recycle initiative earlier this month. Through the campaign’s shareable website content, the company hopes to encourage site visitors to spread the conversation and, ultimately, think twice about throwing personal care products in the trash.
For every person who shares the personal product company’s “Smallest Room” video on social media, Johnson & Johnson will donate $1 to Keep America Beautiful, a nonprofit organization that provides recycling bins for schools across the country.
Why the bathroom? Recycling at home is a no-brainer in certain rooms of the house. Empty soda cans and glass jars from the kitchen are obvious candidates for the recycling bin. Yet in other spaces, like the bathroom, it’s tempting and entirely all too convenient to toss empty mouthwash and shampoo bottles into the trash.
According to one report, only one in five people consistently recycles items from the bathroom. An even greater number — 40 percent — say they don’t recycle anything from the bathroom. When it comes to personal care, it seems green habits just aren’t as automated.
“Because many of our personal care products are used or stored in the bathroom, we wanted to understand if Americans are recycling there,” said Paulette Frank, vice president of sustainability for the Johnson & Johnson Family of Consumer Companies, in a press release last month. “After reviewing the results of the research, we saw a very real opportunity to help reduce waste by educating people about recyclable bathroom items.”
Watch the video here:
Each person may share the video once per day, up to five times during the donation period, for a maximum contribution of $10,000 from Johnson & Johnson. The promotion runs from now through April 20, 2014.
The Care to Recycle site also features a list of the many bathroom items that can (and cannot) be recycled, as well as information on Johnson & Johnson’s recycling and sustainability efforts.