It’s often concluded that people don’t recycle because it’s not convenient. Well, the Alcoa Foundation and Keep America Beautiful just made it much more convenient on 600 college campuses all over the country.
The two organizations provided 50,000 recycling bins, as well as training and tools for campus facilities managers, as part of the annual university-based competition, RecycleMania. The universities will distribute the six-gallon stackable bins across their campuses where they see fit and collection numbers will be monitored.
This year’s RecycleMania begins Feb. 6 and runs until April 2. The goal is to recycle as much as possible, and the schools that win in categories that include collecting the most recyclables or producing the least amount of waste will get awards.
Last year, the participating schools collected more than 84.5 million pounds of recyclable material and compostable organics, which prevented 137,500 metric tons of CO2 equivalents from reaching the atmosphere.
More than rounding up recyclables, RecycleMania is about changing behaviors and instilling good recycling habits in young people.
“By supporting KAB and RecycleMania, we want to educate students, professors and the entire campus community about the importance of recycling and inspire people to take that extra step in the dorm, at the library and after class,” says Paula Davis, Alcoa Foundation President, in a press release.
RecycleMania has been around for a decade. It started as a challenge between Ohio University and Miami University. In the nine years that followed, almost 500 colleges and universities have participated, recycled millions of pounds of materials and raised awareness about the importance of recycling.