Essence Of Nature: Zao Makeup Is Beauty With A Conscience

Zao makeup
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The cosmetics industry represents a $160 billion a year market.  It too is an industry that is largely unregulated.  Listed under the ingredient ‘fragrance’ could be one or more natural or synthetic components.   According to an Environment Working Group survey, the average woman uses a staggering 12 cosmetic products containing 168 unique ingredients per day. Ditching synthetics and mystery ingredients, zao makeup approaches products from a natural perspective.

‘Beauty with a conscience’

The zao philosophy is about an ethical and sustainable approach to living in harmony with nature. ‘Looking beautiful should not compromise your health, the health of animals, or the health of the planet.’

The first thing you’ll notice is product packaging, bamboo, a rapidly renewable natural resource.  Aimed at reducing waste, zao’s products are actually refillable – a rarity in the industry.  This innovative system reduces costs and packaging waste.

You respect your skin and zao does too with natural and organic ingredients like organic silica and micro-particle silver powder.  Our bodies generally stop producing organic silica around the age of 20 which leads to skin aging.  According to Zao:

  • The human body contains about seven grams of silica, far more than any other mineral including iron
  • Silica allows the body to efficiently absorb and assimilate minerals and vitamins.

Many of Zao’s products contain organic silica to aid in skin restoration.  Almost all zao products contain micro-particle silver powder too. Why is this important?

Silver is by nature a natural preservative.  Micro-particles of pure silver are antiseptic (especially on skin and mucous membranes) and antibacterial as well.  The presence of this ingredient not only preserves your skin but the product as well.  Those with sensitive or atopic skin will especially benefit from micro-particle silver powder.

All naturally occurring in nature, pomegranate extract, organic rice powder, organic squash seed oil, Gingko Biloba Leaf extract, and organic cocoa butter are also commonly used zao ingredients.

NATURAL_SOLUTIONS_AWARD_BWAC_logo_2014ZAO has been awarded for 3 years in a row, the best Natural Product Award in the makeup category in the European Nation.

  • ZAO is certified “ORGANIC” by EcoCert and CosmeBio.
  • ZAO is certified Cruelty-Free.
  • ZAO is certified 100% Natural
  • ZAO is certified Vegan

For their efforts and commitment to environmental practices, zao was recently honored with the 2014 Natural Solutions Beauty with a Conscience Award.

 

Chase Ezell

Chase has served in various public relations, communications and sustainability roles. He is a former managing editor for Earth911.com.