Coke Recycling to Hit Fashion Week

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Coca-Cola Recycling, LLC, is “making green the new black” by hosting a recycling program at the Mercedes-Benz Fall Fashion Week Fall 2009 Collections, Feb. 13-20.

Whether you’re on the runway, sitting in the front row or working backstage, you’ll be able to “Give it Back” by recycling bottles, cans, glass, aluminum, plastic and cardboard in one of 25 bins throughout the complex at Bryant Park.

The tents at Bryant Park will soon be graced for the first time with recycling bins during Mercedes-Benz Fashion Week. Photo: Manhattan.about.com

The tents at Bryant Park will be graced for the first time with recycling bins during Mercedes-Benz Fashion Week. Photo: Manhattan.about.com

“Recycling at the tents is an easy way for all Mercedes-Benz Fashion Week attendees to do their part to protect the environment and minimize waste,” commented Fern Mallis, senior vice president of IMG Fashion. “We are grateful to Coca-Cola Recycling for helping us create a new and important tradition of recycling during Mercedes-Benz Fashion Week.”

Coca-Cola Recycling will work with New York recycler, Boro Recycling Inc., to provide services for the more than 100,000 attendees during the event. Coca-Cola Recycling estimates that 11,000 thousand pounds of recyclables will be collected during this effort alone.

“It’s not just about what’s in the bottle, it’s what we do with the bottle that can make a positive difference,” said Celeste Bottorff, vice president of Living Well, Coca-Cola North America. “With ‘Give It Back,’ we aim to inspire people to join us in our efforts to recycle and reuse all of our bottles and cans in the U.S. marketplace.”

The “Give it Back” recycling initiative at Mercedes-Benz Fashion Week is the latest in an ongoing series of environmental efforts in New York City. Among a number of initiatives, revelers on New Year’s Eve were among the first to witness the “Give it Back” recycling message on Coca-Cola’s iconic Times Square billboard, which recently converted to using wind power.

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