Ever wonder where old keyboards end up? Every now and then, they skip the scrap pile and are upcycled into something entirely awesome.
At this year’s South by Southwest (SXSW) conference in Austin, Texas, 10,000 recycled keys became something entirely new and fresh; an art wall. According to Sarah Gilliam, brand manager for corporate social responsibility marketing at Dell, the Dell Reconnect Art Wall was an undertaking, requiring approximately 24 hours to assemble.
Originally constructed for display in the Fader Fort venue at SXSW, the wall is now on a “lobby tour” at the Dell campus in Round Rock, Texas, where more than 25,000 employees work. Gilliam noted that on the first night the wall was on display at the conference, it reached almost 2,300 people and garnered a social media reach of 19.5 million.
The concept was created by Dell’s Global Brand Creative team, headed up by Tommy Lynn and Christine Fults.
Anyone up for a “keys to success” or a “stroke of genius” quip, here? It seems only fitting.
Editor’s Note: Earth911 partners with many industries, manufacturers and organizations to support its Recycling Directory, the largest in the nation, which is provided to consumers at no cost. Dell is one of these partners.