If the entire North American magazine industry used just 30 percent post-consumer recycled paper, it would save 10,305,897 trees, 6,640,666 million BTUs of energy and 6,921,578,344 gallons of water, according to Green America.
Two magazine publishers were recognized for taking steps like this and helping to green the magazine industry.
Mother Jones, a bimonthly investigative journalism magazine, took top honors in the 2011 Aveda Environmental Awards for the categories of Best Paper/Printing and Best Commitment.
Experience Life, a health and fitness publication, won for Best Distribution.
“Mother Jones and Experience Life are clear leaders in environmentally-responsible magazine publishing, and demonstrate that eco-papers are the smart choice—they are cost competitive, of high quality and promote what’s good for the planet and readers,” says Rachael Ostrom, executive director, consumer engagement for Aveda and co-founder of the Aveda Environmental Awards for Magazines in a statement. “As an advertiser, Aveda encourages all publishers to adopt environmentally responsible paper and production practices.”
The Green America Better Paper Project, which partners with Aveda for the awards, says that only two percent of North American magazines use any recycled content at all, but recycled paper can be just as high quality as conventional magazine paper.