Rethinking Stuff: 4 Questions For Conscious Consumption

Conscious Consumption
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One of the most important aspects of an eco-friendly life is making the conscious decision to simply consume less – conscious consumption if you will.

It is a disarmingly simple strategy, but that doesn’t necessarily mean that it’s always an easy one to practice, especially in a culture where billion dollar advertising budgets are quickly becoming the norm.

Women walking past sale sign in window

Image courtesy of Gerard Stolk

Asking yourself these four questions before you buy something will help align your actions with your ideals, and curb your environmental impact, too

1. Do I need this?

Simple and effective. Do you truly need this item? Is it a dust-collector, a duplicate, or an impulse purchase you’re likely to regret or forget about? Or is it a genuine need? Everyone’s definition will look a little different, but I typically default to the wise words of William Morris on this one, “If you want a golden rule that will fit everybody, this is it: Have nothing in your houses that you do not know to be useful, or believe to be beautiful.”

If you do truly need it carry on to the second question.

2. Can I make it?
Why support multinational corporations when you could create something for yourself? If you are able to create something instead of buying it, you have complete control over the ingredients, packaging, and efficacy of the product. Make art instead of buying mass-produced prints, whip up your own body care products, or concoct your own cleaning solutions. With the entire internet at your disposal, there’s never been a better time to take matters into your own hands.

If you can’t make it (and sometimes this will be the case because let’s face it, I will probably never be a cobbler, nor will you,) carry on to number three.

3. Can I borrow it, or buy it secondhand?

Why buy when you can borrow? And why buy new when you can find it gently used for half the price? We are obsessed with ownership, but for some items that we might only use once or twice a year (camping equipment, party tents, food dehydrators, etc.) it might make better financial and environmental sense to pool your resources in with a friend or family member. Share the item, halve your expenses and the amount of space in your home devoted to storing things. Win-win!

Alternately, seek out a secondhand store or hit up your local Craigslist page. Buying secondhand saves money, hits the pause button on the consumer cycle, and also allows you to better evaluate how an item will wear over time. A fifty-year old wood table that’s still solid and gleaming after decades of use will always be a better investment than its big-box store particleboard counterpart.

And finally,

4. Is this the best quality I can afford?

This question runs counter to all of our instincts in North American society, where we chase deals with the fervour of fanatics.The truth is if you truly need something, making the decision to invest in a quality, well-made piece of clothing, furniture, or equipment means you won’t find yourself buying it all over again in a few weeks, months or years. If you need sandals, look for stitched soles and natural materials instead of flimsy plastic flip flops. If you need a beach umbrella get the more expensive one made of wood and metal. Make it a habit to prioritize quality over price.

At first these questions may seem cumbersome or even annoying, but I find they allow you to distill the process of consuming down to its purest form, rather than that insatiable itch in constant need of scratching.

Let me know what you think of the questions, and if you have any you would add!

Feature image courtesy of Douglas Muth 

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Madeleine Somerville

Madeleine Somerville is the author of All You Need Is Less: An Eco-Friendly Guide to Guilt-Free Green Living and Stress-Free Simplicity. She is a writer, wannabe hippie and lover of soft cheeses. She lives in Edmonton, Canada, with her daughter. You can also find Madeleine at her blog, Sweet Madeleine.