Making TV Commercials the Carbon-Neutral Way

by 10/17/07 No Comments

Advertising Age features a new advertising campaign from Versus cable TV and ad agency Brooklyn Brothers that is believed to be the first carbon-neutral campaign ever created.

Brooklyn Brothers used a specialized software program to track all carbon emissions throughout the shoot, which ended up producing 15 different spots. Brooklyn Brothers created the program in partnership with environmental-engineering firm ERM, and plans to implement similar tactics on future commercial shoots.

Once the amount of carbon emissions is determined, Brooklyn Brothers was able to offset this total to create a carbon-neutral campaign. Carbon emissions are considered to be one of the primary causes of climate change.

Trey Granger

Trey Granger

Trey Granger is a staff member at Earth911.com.


Recently Added to General

  • HOW TO: Plan a Romantic Staycation for Your Valentine

    We all want to treat our Valentines to a posh night out or weekend getaway, but it can often be tough to foot the bill. The average North American vacation for two will cost $244 per day for lodging and …

  • Super Bowl Signs Recycled Into Merchandise

    Everything Super Bowl is coming down in Indianapolis, but it isn’t being thrown away. It’s being recycled into wallets, purses, messenger bags and other accessories to benefit a local nonprofit, according to recent news reports.

    This week, workers at Lucas Oil …

  • 8 Eco-Friendly Chocolate Boxes

    Sure, you want to pick out the cutest (and most eco-friendly) chocolate box for your sweetie. But who has time to sift through all the fancy heart-shaped boxes to find that perfect one? Don’t worry, planet-friendly Casanova. We do. Check …

Advertise with us

Earth911

Earth911 is an environmental services company that addresses solutions for products' end-of-life for both businesses and consumers.

News & Lifestyle

Recycling 101

Business Solutions