KAB, Sprint Team Up for the ‘Cell Phone Round-Up’
by Trey Granger
Published on November 2nd, 2007
6 Comments
Stamford, CT — Join Keep America Beautiful (KAB), Sprint and ReCellular in recycling some of the 130 million retired cell phones as part of The Cell Phone Round-Up campaign celebrating America Recycles Day on November 15.
The goal of the Round-Up is to raise awareness about cell phone recycling and collect retired cell phones to benefit KAB. Keep America Beautiful affiliates across the country will be leading local and regional events to promote the Round-Up, pass out postage-paid recycling envelopes, and collect retired cell phones.
“The goal of the Cell Phone Round-Up is to provide a fun way to show people how easy it is to recycle a retired cell phone,” said G. Raymond Empson, president of Keep America Beautiful. “The best part of this program is virtually everyone has one or two unused, retired cell phones that could be recycled. With more than 130 million retired cell phones each year, we think it is vitally important that the cell phone industry provide an easy-to-use, free solution to safely recycle cell phones.”
It’s estimated that there are tens of millions of phones currently unused, and the available supply of unwanted cell phones will continue to increase. The average consumer retires his or her cell phone approximately every 16 months.
The Cell Phone Round-Up is a November promotion of Keep America Beautiful’s year-round “Wipe Out Wireless Waste” campaign, which is conducted with the support of Sprint and ReCellular.
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