Cadbury Reduces Egg Packaging by 20 Percent

by 02/21/08 2 Comments

With Easter less than a month away, Cadbury has unveiled a new “eco-egg” product called Cadbury Treasure Eggs, which will be packaged solely in foil instead of plastic or cardboard.

The eggs will still be transported to stores in a plastic tray with cardboard covering. But this packaging will fit 10 eggs, whereas other Cadbury products are individually wrapped. The overall packaging reduction will be 20 percent.

Cadbury has committed to reducing its Easter product packaging by 25 percent as part of its Purple Goes Green campaign. The company hopes to meet these goals by 2020.

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Trey Granger

Trey Granger

Trey Granger is a staff member at Earth911.com.


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2 Archived Comments

  1. Easter » Cadbury Reduces Egg Packaging by 20 Percent

    posted on February 21st, 2008 at 11:55 am

    [...] cocktailnerd – A blog of most things cocktail and alcohol related wrote an interesting post today on Cadbury Reduces Egg Packaging by 20 PercentHere’s a quick excerptWith Easter less than a month away, Cadbury has unveiled a new “eco-egg” product called Cadbury Treasure Eggs, which will be packaged solely in [...]

  2. Twitter Response from @Earth911 « TweetTrack

    posted on February 22nd, 2008 at 11:14 am

    [...] 22, 2008 http://earth911.com/blog/2008/02/21/cadbury-reduces-egg-packaging-by-20-percent/ Cadbury reduces Easter egg packaging by [...]

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