Sustainability and a Smile
by Trey Granger
Published on February 26th, 2008
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AdAge reports that Coca-Cola will be spending up to $10 million on a new campaign designed to showcase the company’s sustainability efforts.
The marketing efforts will begin this week, and will show the evolution of Coke products over time. It will include print advertisements in several national newspapers and TV spots run in primetime.
Coca-Cola is also introducing an aluminum bottle to go along with its line of aluminum can products. The company recently committed to recycling 100 percent of its aluminum cans sold in the U.S.
To find out where to recycle cans in your area, use Earth 911’s recycling locator.
