Kraft Foods To Recycle Packaging
by Ashley Schiller
Published on July 28th, 2008
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Kraft Foods has partnered with TerraCycle in an effort to decrease the amount of packaging waste ending up in the landfill, reports Industry Week.
Kraft will become the first major multi-category corporation to fund the collection of used packaging associated with its products.
TerraCycle is a company that takes difficult-to-recycle packages and materials and turns them into new, eco-friendly products. For example: Many drink pouches, such as the familiar Capri Sun, are not recyclable. Instead of dumping them, TerraCycle uses them to make stylish lunch boxes, backpacks and pencil cases.
Several Kraft brands, including Balance bars and South Beach Living bars, Chips Ahoy! and Oreo cookies, are now the lead sponsors of Terracycle. Individuals and organizations are invited to collect and send in the items. Participants receive a small donation for every item collected. The program is free to join and shipping is paid by the company.
Search for locations to drop off your tough-to-recycle items with Earth 911.
