Scarlett Johansson For Cell Phone Recycling

In PSAs mimicking the advertisements for her upcoming movie The Spirit, Scarlett Johansson encourages viewers to recycle old cell phones, according to E! Online.

Sponsored by Lionsgate and the Environmental Media Association (EMA), the ads feature the tagline, “Answer the Call!” to support cell phone recycling. Eva Mendes will also be featured in the ads, which hit newsstands in People this Friday.

EMA hopes to lower carbon emissions created by the production of new phones by encouraging the recycling of unwanted cell phones.

Looking to recycle your old cell phone? Use Earth911.

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Earth911 is an environmental services company that addresses solutions for products' end-of-life for both businesses and consumers.