Brita Starts Filter Recycling Program

Starting in January 2009, Brita will begin recycling its filters through a program with Preserve, a leading maker of 100 percent recycled goods.

The filters will be recycled into items such as toothbrushes, cups and cutting boards through Preserve’s recycling infrastructure for #5 polypropylene plastic called “Gimme 5.”

“By working with Preserve, we are able to strengthen our sustainability commitment and identify a Brita filter
recycling solution that is a win for consumers, the environment and our company,” said Don Knauss, chairman and CEO of The Clorox Company, makers of Brita products.

A primary material in Brita filters, plastic #5 is often difficult to recycle, due to lack of availability in community recyclers.

100 percent of the filters’ plastic casing will be recycled, with the filter ingredients (activated carbon and additional ion-exchange resin that reduces lead, mercury, copper, cadmium and zinc) will be regenerated for alternative use or converted into energy.

How to Recycle Your Filters

Consumers have two options for recycling their used Brita filters, and more information about both options will be available via Brita’s site in early January 2009.

1. Drop-off filters at participating Whole Foods Market stores. Whole Foods will also be accepting other #5 plastics through the Gimme 5 program.
2. Mail-in filters directly to Preserve. Your shipping box will also be recycled by the company.