Kellogg’s Reduces Packaging on Cereal Boxes
The Kellogg’s company is introducing a new cereal box that will cut packaging by 8 percent and save shelf space, according to the company.
The new box is embracing depth over height, which will save up to 5 percent of the space on grocery shelves. Another reason for the redesign were the numerous complaints from Kellogg’s customers that the tall boxes were too difficult to fit in cupboards.
According to Kellogg, this test marks the most significant innovation in cereal boxes since the 50's. - Convertingmagazine.com
“The new compact packaging also allows for more efficient use of retailer space and enables retailers to offer a wider variety of products,” says Kim Miller, vice president, Morning Foods Marketing, Kellogg Co.
Although the new boxes will use less paperboard, they will not contain less cereal. They will be tested in Detroit Wal-Mart and Kroger stores for the next six months before discussion of a national roll-out.
Paperboard, the material used for cereal boxes, has already seen a reduction in recycling value because of less demand from manufacturers.
Earth911.com found in a recent poll that 36 percent of respondents recycle for financial reasons, and recycling values are determined by the weight of materials that are brought in.
Kellogg’s announcement comes at a time when many companies are seeing the inherent value of revamping their packages to save money on materials and shipping and also in response to consumer’s environmental concerns.
As of June 17th 2011 we have upgraded our comment system to use Facebook comments.
The below comments are closed and are listed for historical purposes.
Sharon DeGrouchy
posted on February 4th, 2009 at 12:47 pm
I can’t see what reducing the packaging without either taking the bag or the box away. There’s entirely too much unnecessary packaging everywhere. Get rid of the plastic and paper bags. Consumers will need to bring their own carrying case as you have to do with wholesalers like Costco, Sams, etc. Remove the plastic from around 6-packs. If you need 6 – pick up 6!! Go back to returnable bottles.
Stacy
posted on February 8th, 2009 at 8:16 am
I think ever little bit helps! You can’t expect all companies to dramatically change their products overnight or our everyones ways of doing things. Something is better than nothing!
Thanks Kelloggs!
Stacy
Megan
posted on February 11th, 2009 at 9:29 pm
Good to hear! I’m glad that companies are finally starting to consider reducing their packaging. To me it is just common sense. Why have all that wasted space and materials…
Hope the pilot is successful.
paige Bartell
posted on June 14th, 2011 at 4:24 pm
There’s a very wise saying, “Each one teach one”. One local school, two churches and random businesses have taken on the assignment of carefully inspecting each panel of your product(s). The tongue twisters are by far the most challenging. Grasping the Nutrition Facts for our science conscious individuals has turned into a game. Long story short this concept gives the recyclying conversation a much needed break and it also explores future enthsiasts to consider their very own package.
P.S. Cans and plastics are included. Luv to hear from you…….Sojourner