Coke Recycling to Hit Fashion Week
by Jennifer Berry
Published on February 13th, 2009
5 Comments
Coca-Cola Recycling, LLC, is “making green the new black” by hosting a recycling program at the Mercedes-Benz Fall Fashion Week Fall 2009 Collections, Feb. 13-20.
Whether you’re on the runway, sitting in the front row or working backstage, you’ll be able to “Give it Back” by recycling bottles, cans, glass, aluminum, plastic and cardboard in one of 25 bins throughout the complex at Bryant Park.
The tents at Bryant Park will be graced for the first time with recycling bins during Mercedes-Benz Fashion Week. Photo: Manhattan.about.com
“Recycling at the tents is an easy way for all Mercedes-Benz Fashion Week attendees to do their part to protect the environment and minimize waste,” commented Fern Mallis, senior vice president of IMG Fashion. “We are grateful to Coca-Cola Recycling for helping us create a new and important tradition of recycling during Mercedes-Benz Fashion Week.”
Coca-Cola Recycling will work with New York recycler, Boro Recycling Inc., to provide services for the more than 100,000 attendees during the event. Coca-Cola Recycling estimates that 11,000 thousand pounds of recyclables will be collected during this effort alone.
“It’s not just about what’s in the bottle, it’s what we do with the bottle that can make a positive difference,” said Celeste Bottorff, vice president of Living Well, Coca-Cola North America. “With ‘Give It Back,’ we aim to inspire people to join us in our efforts to recycle and reuse all of our bottles and cans in the U.S. marketplace.”
The “Give it Back” recycling initiative at Mercedes-Benz Fashion Week is the latest in an ongoing series of environmental efforts in New York City. Among a number of initiatives, revelers on New Year’s Eve were among the first to witness the “Give it Back” recycling message on Coca-Cola’s iconic Times Square billboard, which recently converted to using wind power.
freekarmastyle
posted on February 13th, 2009 at 12:42 pm
Coca Cola is stepping up and out and defiantly “paying it forward”
Great to see such a major corporate entity doing “truly green activism”
poddi
posted on February 15th, 2009 at 7:23 am
great stuff from a big co england trying to to good but lagging the usa it seems,
another green `big wig` says the world climate changing faster than first thought, so any thing little or big is helping `eco warrior or eco worrier?
CB's Green Report: Flippers, Fines & Fashion | CARAMEL BELLA
posted on February 20th, 2009 at 10:49 am
[...] Goes Green. By adding recycling bins for bottles, cans, aluminum, glass, plastic and cardboard, Coca-Cola Recycling LLC helped the Mercedes-Benz Fall Fashion Week Fall 2009 Collections, Feb. 13-20 make a green statement. Twenty-five bins were placed throughout [...]
The Green Report: Flippers, Fines & Fashion | Pop + Politics
posted on February 20th, 2009 at 12:52 pm
[...] Goes Green. By adding recycling bins for bottles, cans, aluminum, glass, plastic and cardboard, Coca-Cola Recycling LLC helped the Mercedes-Benz Fall Fashion Week Fall 2009 Collections, Feb. 13-20 make a green statement. Twenty-five bins were placed throughout [...]
I
posted on March 6th, 2009 at 5:43 pm
Coca-Cola DOES NOT support the Bottle Bill!!!!!