New Bentley a ‘Recycling Achievement’
by Amanda Wills
Published on May 22nd, 2009
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Bentley recently released its new automobile that is 85 percent recyclable. The car company received a special award from the German government for its green efforts in making the car recyclable and recoverable.
Although Bentley’s Continental is also 95 percent recoverable, the average consumer probably wouldn’t want to scrap the $425,000 car. In fact, according to a press release from Bentley, “at least 70 percent of all Bentleys ever produced are still in existence.”
Bentley's new recyclable car comes with a $425,000 price tag. Photo: Autobloggreen.com
“Our environment policy is based on sustainable principles and we take a holistic view of the whole process,” explains Amo Homburg, head of Whole Vehicle Development at Bentley Motors. “At the design stage we consider the environmental impact of all components over the entire life of the car.”
By 2012, all Bentleys will come with flex fuel technology. Also, the car company is aiming for a 40 percent reduction in fuel consumption for the vehicles’ powertrains. Furthermore, Bentley has committed to reducing its cars CO2 emissions by 15 percent by 2012.
“Bentley is remaining true to its unique combination of performance, craftsmanship and comfort,” Homburg says. “But we still want to play our part in saving resources at the luxury end of the carmaking industry.”
