At this year’s Bonnaroo Music & Arts Festival, all vehicles will receive a separate blue bag sponsored by Odwalla for recycling food and beverage containers. The event will also offer green bags to recycle food waste and paper.
Bonnaroo runs from June 11-14 in Manchester, Tenn., located about 60 miles outside of Nashville. The annual event is designed as a temporary community, so organizers have designed the waste management system to make sure it’s all accounted for.
Odwalla’s blue bags will be used to collect aluminum cans, cardboard boxes, glass bottles and #1 and #2 plastic beverage containers. Odwalla will also be offering five drop-off bins in the main venue for recycling during concerts.
The company is also inviting a special guest to this year’s event, Robert F. Kennedy Jr. He will appear on June 13 to engage Bonnaroo attendees in small-group discussions on environmental issues.
“Odwalla’s mission is to nourish people everywhere and adhere to our guiding principle of respect—respect for consumers and respect for the earth,” says Chris Brandt, Odwalla Vice President of Marketing.
“We say Odwalla is an artful mix of taste and nutrition,” he continues. “And Bonnaroo definitely is an artful mix of music, arts and people who really care about the environment.”