2010 Olympic Uniforms Made From Recycled Materials
For Coca-Cola’s 550 employees participating in next year’s Winter Olympics in Vancouver, the wardrobe will include clothing made from a blend of cotton and recycled plastic bottles.
In addition to the recycled uniforms, Coca Cola will also use hybrid or high-efficiency delivery vehicles during the Games and ensure 100 percent collection of plastic containers used in Olympic villages. Photo: Economist.com
Coca-Cola communications director Dave Moran says the company has invested millions in sustainability efforts for the upcoming Olympics, including 600 recycling containers to collect plastic bottles.
“Because the Games are in closed facilities, we have control over what comes and goes,” Moran says. “It gives us the ability to make sure the recycling is available and that packages go into recycling containers.”
The soft-drink recycler aims to divert 95 percent of its Olympic waste from landfills, and the recycled content uniforms will serve as a model for attendees on what can be made from recycling plastic.
However, Coca-Cola has not announced what will be done with the bottle caps, which are made from a different resin of plastic than the bottle itself and can’t be recycled with a polyethylene terephthalate (PET) container. The caps are recyclable in a separate process.
Canadians can also win a chance to carry the Olympic torch by visiting icoke.ca and pledging eco-friendly life changes.
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The below comments are closed and are listed for historical purposes.
2010 Olympic Uniforms Made From Recycled Materials at Nature’s News
posted on June 12th, 2009 at 3:14 am
[...] via Earth911 [...]
Maurizio Maranghi
posted on February 15th, 2010 at 1:17 pm
Clothes made from Recycled Bottles? WOW! Great job to Coca-Cola for taking sustainability and recycling efforts and applying it into the Olympics. Let’s keep this recycling momentum going guys!
- Maurizio Maranghi -
Reduce, Reuse, Recycle
Kymba
posted on February 20th, 2010 at 3:31 pm
Okay, but are they made in the US or sweatshops overseas?
Kemp Edwards
posted on May 26th, 2010 at 10:07 am
To answer Kymba above – Coke’s Olympic uniforms were made for the most part in Vancouver, British Columbia, Canada – home of the 2010 games. Consequently this greatly reduced any carbon footprint for the product. All items sourced by Coca-Cola are rigorously patrolled to ensure that they are produced in fully audited factories with proof of social and environmental compliancy.