All the Buzz in the Green Sphere
by Jennifer Berry
Published on December 22nd, 2009
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It probably goes without saying that 2009 has been a big year for “green.” And beyond the environmental movement, “social media” has become one of the hottest trending topics (get it?) of the year as well.
Helping to catapult “eco” into mainstream, social media applications have created a whole new world of opportunities for inexpensive ways to broadcast green messages to the masses and stay up-to-date on current events.
Twitter's popular trending topics of the year included #ecomonday, #worldwednesday, #green and #recycle.
“A lot of these green movements don’t have a lot of money that they can throw at traditional advertising, but social media gives them that stage or platform,” Park Howell, president of Park&Co., a sustainable marketing firm, told Earth911. “When you’re talking about cause marketing, it’s an absolute boon to groups that don’t have the big budgets – they can really use it effectively.”
Even Earth911’s fans and followers have inspired a variety of articles. Here are some of our favorite social media picks from this year:
- Can Tweeting Change the World? – A look at social media’s impact on the green space and how it’s being utilized today.
- Green Luxe on a Budget – We asked our Facebook Fans if they had all the money in the world, how they would upgrade their green life? The response was huge.
- Why Go Green? 8 Ways to Make the Case – The title says it all. (Check out tip #7!)
- Why Care About Copenhagen – Again, our trusty fans made sure we addressed what they wanted to know!
- Tweet-a-Watt For Sale – Social media and green merged earlier this year when the Tweet-a-Watt was released as a way to share your home energy consumption with your friends and followers.
- The Following: What’s Something Green You Did Today? – We asked our Twitter followers about their own green routines and got some inspiring answers.
Shameless Plug: Don’t miss out on the fun and the conversation – we promise it’s stimulating! Check us out on Facebook and Twitter to join in the fun! And stay tuned for more stories inspired by you coming in 2010. In January, we’ll be answering your top plastic recycling questions and much more!
