Fashion has taken a serious nosedive to rock-bottom with PR messes in the past couple weeks with H&M’s trashed clothing scandal and India’s organic cotton fiasco. So with New York Fashion Week just two weeks out, eco-fashion can only go up, right?
We know one thing’s for sure, there are plenty of people behind the concept, including top NYC designers at last week’s Eco Fashion Week, big celebs at the Grammy Awards and the United Nations (really!).
Jason Mraz proved plastic is the new black as he walked the red carpet on Sunday night decked out in what we can only call really haute fashion in a sleek suit that you would never know was made from recycled goods.
“Mraz’s ensemble may have appeared to be a basic suit and tie combo, but, in fact, it is from EcoGear, a line that utilizes eco-friendly materials,” USA Today reports. “His suit is made of polyester from recycled water bottles and wool, and his thin, black sparkly tie is made of recycled cassette tapes.”
And as we promised in our headline, the U.N. is backing the idea of eco-friendly fashion as well as it has officially dubbed 2010 as the International Year for Biodiversity. “EcoChic Fashion” is one of the U.N.’s top plans for combating the fast-fading flora and fauna.
According to FutureFashion, “Fashion uses more water than any industry other than agriculture. At least 8,000 chemicals are used to turn raw materials into textiles.” It makes sense to incorporate our everyday plastics into fashion, cutting down on the use of virgin materials.
The U.N. Conference on Trade and Development is calling for the sustainable use of natural resources, calling on ecological fashion firms to use organic materials and production methods that do not damage the environment.