For millions of us, the joy of sipping a cup of [insert fav coffee order here] to start the day is irreplaceable. Many mimics have tried – most notably the energy drink – but that good old fashioned cup of joe always seems to prevail.
But why do some of us spend $4 at Starbucks every morning for that jolt? Is it the caffeine, the taste or the act of taking some time out of your day to enjoy a drink before the day begins? Harvard biomedical engineering professor David A. Edwards and his company Le Whif are banking on both the caffeine and the taste.
Edwards and a team of Harvard students have developed a new way for coffee drinkers to get their fix: inhalation. That’s right, inhalable coffee!
Made through a process called particle engineering, in which coffee particles are reduced small enough to be airborne, the breathable coffee powder delivers the jolt of caffeine without the cup. The product is sold in a biodegradable container similar in size to a tube of lipstick.
In the United States alone, about 58 billion hot paper cups are used each year! Could the Le Whif Coffee help deliver the caffeinated fix coffee drinkers are looking for without as much paper waste? Or is too far removed from what consumers are seeking? We’ll let consumers be the judge of that one.
Le Whif is also the creator of a similar product for chocolate, which has sold more than 60,000 tubes since being placed on the market nine months ago.
“If Le Whif Chocolate offers the taste of chocolate without the calories. Le Whif Coffee now gives us the kick of coffee without the cup,” says Edwards.
After a nine month testing period, the Le Whif Coffee was recently launched internationally.