American Apparel’s New Line Includes Scrap Clothing
American Apparel has collected cuttings from fun fabrics to make one-of-a-kind bags of scrap fabrics. Use them for all sorts of arts and crafts.
Eco hipsters rejoice! Clothing giant American Apparel has launched Creative Reuse, an accessories and intimates collection made entirely from repurposed and excess fabrics.
The collection includes bathing suits, undergarments, bow ties, faux denim belts, headbands and a 1.6 pound bag-o-scraps for $8.
What is a bag-o-scraps you ask? In support of the DIY movement, American Apparel is encouraging all types of creative fashion projects.
“We design pattern cuts to produce the least waste possible, but there’s always a bit left over,” a spokeswoman told Ecouterre in April. “We draw inspiration from these pattern gaps, and they’ve been used to create our accessory styles.”
The company even throws in a Scrap Project Booklet (printed on scrap paper) with reuse suggestions for the scrap material, from clever jewelry and accessories to cards for Grandma and colorful wall hangings.
Aside from its reuse programs, “green” is a streamlined them for American Apparel. The company donates truckloads of safe and curious excess materials to Trash for Teaching (TFT), a nonprofit organization.
TFT educates more than 100 LA schools about resource management at the manufacturing level. Students make crafts from excess materials, while learning why reuse is the first step to sustainable practice.
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