(Scottsdale, AZ and Arlington, VA) – The Consumer Electronics Association (CEA)® and Earth911 today announced a partnership to make information about electronics recycling easier to access than ever. The largest trade association promoting growth in the consumer electronics industry, CEA will work with Earth911 as the official recycling partner of CEA and the International CES® to bring new e-cycling resources to both mobile and web platforms.
“CEA has worked diligently over many years to increase consumer awareness of the importance of recycling their electronics products,” said Gary Shapiro, president and CEO of CEA. “We’re pleased to expand that effort through the resources available from Earth911.”
“Earth911 is thrilled to have the opportunity to continue to educate consumers about electronics recycling, in tandem with the leading industry association,” said Corey Lambrecht, president of Earth911. “Additionally, we look forward to working with the forward-thinking members of CEA to enhance the availability of electronics recycling resources for their customers.”
Utilizing Earth911.com’s Recycling Directory, the largest national recycling directory with more than 120,000 listings for hundreds of products, CEA and Earth911 will develop a new iPhone application that will educate consumers on how, why and where to recycle electronics. Earth911’s Recycling Directory will also be featured on the CEA website, DigitalTips.org, enabling users to not only learn about new electronics products, but also what to do with their outdated equipment.
Earth911 will also work to promote recycling resources to CEA member organizations through participation in multiple venues, including CES and Greener Gadgets, a green electronics design forum that takes place in New York each February.
The partnership comes at a crucial time for electronics recycling. CEA research indicates that the average person owns 24 electronic products, which will all eventually need responsible end-of-life solutions. For some products with shorter life spans, such as cell phones, which are generally only in use for 18 months, the need for consumer participation in recycling programs is greater than ever to reduce the environmental impact of electronic equipment and reclaim valuable materials for reuse.
According to the Earth911.com 2009 Annual Report, over 31 percent of all searches in its Recycling Directory were for electronic products, indicating a growing demand for widespread recycling resources in this industry.