San Francisco is saying no to the Yellow Pages. Under a proposal recently introduced to the city’s Board of Supervisors, phone companies and Yellow Pages publishers would be prohibited from distributing the books, unless individuals and businesses provide prior consent.
That would mean no more abandoned piles in elevator lobbies and by doorsteps, potentially cutting down on about 5 million pounds of paper waste for the San Francisco area.
Trade groups call it an infringement of free speech, but cities cite the cost of disposing and recycling the unwanted books – an estimated $63 million each year for local governments, according to The San Francisco Chronicle.
Seattle introduced the first opt-in proposal, in contrast to the the Yellow Pages Association’s recently launched opt-out website.