The next time you shop at a United Colors of Benetton store, you might notice the clothes displayed on a new type of hanger – not plastic, wire or even standard wood.
The Italian-based apparel retailer recently unveiled a new lightweight “liquid wood” hanger that it says is 100 percent biodegradable and recyclable.
Benetton also anticipates that by replacing plastic hangers in its stores worldwide, it will reduce its use and disposal of plastic by 600 tons this year.
The new hangers are not the only sustainability initiative that Benetton is taking on.
The company’s 2011 spring and summer collection includes 13 million garments made from organic cotton. The company already uses organic cotton in 30 percent of their cotton children’s apparel to cut down on its use of pesticides.
Since January 2010, Benetton has also made its customer carry-out bags more eco-friendly. The paper for the bags is sourced from sustainably managed forests, and the ink is non-toxic and water-based.