Pepsi to Install ‘Dream Machines’ in D.C. Area

by 03/02/11 3 Comments

It’s about to get a little easier to recycle in downtown Washington D.C.

Downtown DC will be dotted with 300 of PepsiCo's Dream Machine recycling cans.

PepsiCo will roll out more than 300 bottle and can recycling bins in partnership with the public works department and DowntownDC Business Improvement District, a Washington urban development group.

Officials hope the new cans will divert 1 million pounds of recyclables annually from downtown waste, with the goal of reaching a 45 percent diversion rate for city recyclables overall.

The program is part of Pepsi’s Dream Machine initiative that installs recycling bins and education kiosks with the goal of boosting the nation’s beverage container recycling rate from 34 to 50 percent by 2018. Operated by Greenopolis, the electronic kiosks reward consumers with redeemable points for every container recycled.

Pepsi says that the more cans and bottles recycled through the Dream Machines, the more the beverage giant will donate to Entrepreneurship Bootcamp for Veterans with Disabilities, a business training organization for post-9/11 vets.

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Alison Neumer Lara

Alison Neumer Lara

Alison Neumer Lara is a contributing reporter for Earth911.com.


  1. Daniel Ivey

    posted on November 9th, 2011 at 10:38 pm

    How do you get a machine for your area or for a school.
As of June 17th 2011 we have upgraded our comment system to use Facebook comments. The below comments are closed and are listed for historical purposes.

2 Archived Comments

  1. Charles Janoe

    posted on March 7th, 2011 at 9:58 am

    I do not know where these “Dream machines” are but I have been in the D.C. area from some time and Have not seen a single “Dream machine” So what are you trying to do use faulse adveritzing to push you delutide agenda around……………………………..

  2. recycle

    posted on April 18th, 2011 at 10:26 am

    If you think about 7-11, it’s about convenience and if you think also about recycling, it’s a matter of the habit and getting into the habit of recycling. So the fact that it could be convenient for people is fantastic. Learn more from this video I found on YouTube: http://youtu.be/EFAfhF9IFok

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