In a Deloitte survey released yesterday, 78 percent of Americans said they would consider buying an electric car – but only if gas reached $5 a gallon, one of many indications that U.S. drivers still haven’t warmed up entirely to EVs.
Of those that were surveyed as part of the global study, only 12 percent of U.S. consumers considered themselves “first movers,” meaning they are at least considering purchasing an EV, even before gas prices escalate.
Another potentially disappointing finding from the survey for automakers is that consumer expectations are quite different than what the market can currently offer.
A majority expect a range of at least 300 miles, which currently is about 100 miles, and 60 percent want full charging time to be fewer than two hours, presently it could take up to eight hours.
While technology seems to be the barrier for many would-be EV buyers, the survey also revealed that government incentives can play a huge role in speeding EV adoption. So huge, in fact, the conclusion of the report was that, “Over the coming decade, government policies as much or more than EV technology will determine consumer adoption rates.”