In the Pacific Ocean between Hawaii and San Francisco, plastic litter has accumulated into a swirling mass of debris roughly the size of Texas, known as the Great Pacific Garbage Patch.
Now Method, a company that makes eco-friendly home cleaning and personal care products, plans to produce a new line of product packaging made out of this marine litter.
Working with Southern California recycling company Envision Plastics, Method has developed a bottle made from plastic debris collected by beach cleanup organizations in Hawaii and California. The new bottle, which comes in a gray hue, will contain 100 percent post-consumer recycled polyethylene plastic – 25 percent of which is plastic recovered from the Pacific Ocean.
“Every bottle you buy will take 10 grams of plastic out of the ocean,” said Method co-founder Adam Lowry.
Method plans to receive much more material for its new bottle this Saturday, during International Coastal Cleanup Day. The San Francisco-based company will launch the new bottle with a major retailer early next year.
“It’s not our goal to clean up the [Garbage Patch] – scientists say it’s too remote and too large,” Lowry said. “But we hope to raise awareness about the problem and turn off the tap of plastic litter flowing to the oceans.”
Lowry announced the company’s latest innovation in sustainable product packaging Sept. 15 during a tour of Method’s San Francisco headquarters with EPA Administrator Lisa P. Jackson and Small Business Administration Administrator Karen Mills. The government officials were on hand to highlight the importance of small green businesses like Method to the U.S.’s economic recovery.
“Method proves that it does pay to help the environment and conserve resources,” Jackson said. “Method shows that Americans want safe products that are good for their health, their children and the environment.”
Jackson and Mills also promoted President Obama’s American Jobs Act, saying that the bill’s tax relief measures could help small businesses like Method.
“We want to see more success stories like Method, but we need to pass the American Jobs Act and put more people to work,” Jackson said.
San Francisco Mayor Ed Lee attended the tour, congratulating Method on its 10-year anniversary and declaring Sept. 15 as “Method Day” in San Francisco.
Method’s co-founder Eric Ryan also announced that the company is just about to release a book, The Method Method, sharing the company’s model of green business.
All of Method’s other bottles are currently made from 100-percent post-consumer recycled-content plastic.