The wine industry has toyed with many approaches to make their product’s packaging more eco-friendly – replacing natural corks with plastic alternatives to save trees, using wine boxes to cut down on transportation pollution and washing and refilling glass wine bottles.
While a typical glass wine bottle weighs about 1 pound, GreenBottle’s paper bottle weighs less than 2 ounces, so shipping this lightweight product will produce fewer carbon emissions than transporting heavy glass bottles.
The carbon footprint of the paper bottle is also 10 percent of a glass bottle’s, the paper said.
Though the paper bottle is compostable and can decompose in a few weeks, it contains a plastic bag – like the kind found in a wine box – to keep the wine fresh.
But will wine aficionados embrace the new packaging? GreenBottle founder Martin Myerscough told The Guardian that he designed the bottle in the shape of a conventional wine bottle to help wine lovers transition to the new packaging more easily.
“We can be more radical, but we are inventing a concept here, and we don’t want people to be too scared about it,” he said. “If we are going to change consumer habits, we need to lead them along gently.”
United Kingdom supermarket chain Asda, owned by Wal-Mart, has agreed to carry the new paper wine bottles as early as next year.
GreenBottle also makes an eco-friendly milk bottle with a compostable paper outer shell and a plastic inner layer which is recyclable if local facilities are available. The milk bottle is currently being tested in Asda stores in southwestern England and is proving to be a hit with green-minded customers, The Guardian reported.