will.i.am and The Coca-Cola Company are collaborating with other iconic brands, including Earth911, to inspire a global movement with the launch of EKOCYCLE – a stand-alone brand initiative dedicated to helping encourage recycling behavior and sustainability among consumers through aspirational, ...

A new report by As You Sow, an organization that promotes corporate environmental responsibility, shows that a staggering $11.4 billion worth of recyclables enter landfills each year– materials that could be easily reused or recycled. Forty percent of the U.S. ...

Twelve years ago, Abe Connally left his 9 to 5 job with an advertising firm in Austin, Texas, and decided to pursue a simpler way of life, purchasing 20 acres of pristine desert in Brewster County, Texas, home to Big ...

Drinking a brew at home can be wasteful if you don’t take the right precautions. First, you need to recycle the bottle. Then, you need to make sure your furniture isn’t damaged. Skipping paper coasters for reusable ones would typically ...

In case you’ve been hiding under a rock all weekend, the London Summer Olympics began on Friday. The games, which are expected to draw more than 1 million spectators to downtown London, promise to be the most sustainable Olympic events ...