More than “natural” flavors
Liquor companies can’t attain organic certification if they use chemical fermentation aids, but you may be surprised to find out how many synthetic additives could still be lurking in that bottle of hooch labeled “made with natural ingredients.”
“You can call something ‘natural banana flavoring,’ and a banana didn’t come within 5,000 miles of it, because there are natural flavorings that exist that taste and smell exactly like banana,” Evanow said.
“So for us, a big part of our education process is showing people…that if we’re saying that we put pear into our Square One Botanicals, then the only thing that they’re getting is an organic pear,” she explained. “Because you could fake it and still be organic.”
Along with its original blend, the Square One product line includes cucumber, basil and botanical flavored vodkas. Unlike many flavored spirits, Square One contains no sugar or carbohydrates, meaning the organic sip is not only better for our planet but also better for your waistline than most other vodkas on the market.
“Every single component that goes into that bottle is exactly what we say it is, and if we can’t do it, we won’t do it,” Evanow said. “The cucumber took us three years to develop. It tasted like pickles! It was disgusting…But when we finally nailed it, it was worth it.”
Try culinary cocktails at your next bash
When Evanow founded Square One, her vision centered around creating artisanal, culinary cocktails based on gardens and farmers markets, not prepackaged mixers and sugary soft drinks.
Since the brand launched back in 2006, Evanow has worked with mixologists from around the country to create innovative, unexpected concoctions from Square One vodkas. The result? Literally dozens of savory, sweet and subtle sips made from natural and seasonal ingredients.
So, if you’re looking to add a touch of eco-friendly eccentricity to your next party, check out Square One’s cocktail creations for tips and inspirational recipes, including their truly imaginative Basil Kiwi Mojito (pictured right). Want to give it a go? Here’s how it’s done.
Sue’s Basil Kiwi Mojito
2 ounces Square One Basil
1/2 kiwi, peeled and quartered
5 mint leaves
1 ounce fresh lime juice
1 ounce agave nectar or simple syrup
Sprig of mint as garnish
Mix It Up: Muddle kiwi and mint in a mixing cup. Add remaining ingredients (except soda), and shake briefly with ice. Pour into a Collins glass filled with fresh ice, and top with club soda. Garnish with a sprig of mint.
For more delectable cocktail ideas, head to Square One to find the sip that suits you best.