New Tire Contains Natural Rubber, Biomass and Plant Fibers

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Tires are considered one of the world’s biggest waste problems, but Bridgestone is looking to end the wasteful process from the bottom up. Photo: Flickr/Capt’ Gorgeous

Tires are considered one of the most problematic sources of waste, from toxic tires fires to a mere 36 percent recycle rate. While those problems lie in the hands of consumers and waste handlers, one tire company is looking to cut their environmental impact from the manufacturing end.

Bridgestone recently unveiled a concept “100 percent sustainable tire,” which according to the company’s definition of sustainability uses “materials that are not expected to become depleted as a result of consumption, as opposed to fossil resources and other limited resources.” The tire is currently on display at the 2012 Paris Motor Show, which runs through October 14.

The tire combines natural rubber from guayule, hevea trees and plant fibers with carbon black, synthetic rubber and chemicals synthesized from biomass.

“The transportation sector … has a significant impact on the environment, particularly in terms of resource consumption and CO2 emissions,” the company says in a release. “As the world’s largest tire and rubber manufacturer, the Bridgestone Group is working to contribute to the realization of a sustainable society while providing a constant and reliable supply of advanced and high-quality products to meet the needs of our customers around the world.”

This marks the beginning stage for the world’s largest tire manufacturer in developing a sustainable product. Bridgestone hopes 2020 will mark the official release of sustainable tires to the mass market.

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