When the opportunity to recycle presents itself, people are more likely to pitch in and do the right thing.
But for the millions of Americans living in multifamily complexes like apartments and condos that don’t offer a recycling option, the effort to haul and dispose of household recyclables can far outweigh the benefit of feeling good about going green.
This year, California rolled out a law that requires multifamily housing of five or more units to provide a recycling option to residents, but in most areas, there are no laws requiring multifamily communities to recycle. But Tampa, Fla. entrepreneur Dennis Gallagher is looking to put a dent in recycling rates, starting with his community and moving onto the next.
The Green Can is multifamily complex recycling endeavor that brings cans to communities at no cost. Ads on the side of the soda can-shaped bins finance the program, while its bright green color increases visibility and draws attention to the cause. Plus, 100 percent of recycling proceeds go directly to The Green Can’s current charity of choice, Faces of Courage, a non-profit that seeks to improve the lives of women, children and families dealing with cancer. That means residents who choose to recycle through The Green Can are doing good doubly.
Since the program started in March of this year, The Green Can has recycled over 250,000 aluminum cans and several tons of plastic and expanded to 20,000 households. The program hopes to continue to expand throughout the country using ads-as-financial-momentum strategy, focusing on promoting local businesses.
“The decline in the economy has impacted almost everyone except the large multinational corporations. Charities have been hard hit by the financial downturn, small businesses are feeling the squeeze and additional expenses for something like recycling is not financially justified. No matter how short sighted, and wasteful, profits are what make the world go around,” the company writes in a release. “We have addressed all of these issues with our program.”