On-Product/On-Pack Solutions
For companies that make products or packaging, it’s time to take responsibility for what happens at end-of-life. Earth911 helps businesses address mounting pressure from government, retailers and consumers. Companies need to provide proper recycling and disposal information to guide consumers toward information on how to recycle products and packaging. Licensed labeling of a product with Earth911 provides third party validation by a trusted source of recycling expertise.Earth911 solutions are powered by the Earth911 Recycling Directory, a resource recommended by the US Environmental Protection Agency and the Department of Energy. Earth911 serves the nation’s consumers with the largest, most accurate recycling directory in North America, indexing more than 1 million ways to recycle over 300 types of materials.
Connect consumers to local recycling information with a message that appears right on the product or package. The Earth911 Recycling Directory can power a company’s custom recycling program that directs consumers to a company website for disposal information.
Earth911 messaging on-product or on-pack, which guides consumers to the Earth911 Recycling Directory, is an easy-to-implement option for companies looking to complement their own existing strategy with trusted third-party validation.
Benefits
- Improve brand reputation and increase competitive advantage. Associating brands with social responsibility can promote customer loyalty. In a 2010 Natural Marketing Institute study, half of U.S. consumers are influenced by on-product proper disposal messaging. When comparing equal products, influenced consumers are five times more likely to purchase the product with proper disposal messaging.
- Focus on your core business. Outsourcing end-of-life communications lets businesses focus on what they do best.
- Mitigate risk. Demonstrate product stewardship efforts and address mounting pressure from government, retailers and consumers.
- Stay aligned with industry trends. Protect retail shelf space and stay competitive with retailers, such as Walmart and Best Buy, who evaluate manufacturers based on ability to address end-of-life solutions for their products.
Companies Who Used Earth911 On-Product/On-Pack:
- DexOne
- Mobil1
- Kilz
- Behr
- Valvoline
- Yellowbook
- Royal Purple
- BP Castrol
- Factory Motor Parts
- PepsiCo
- Warren Distribution
- RoundUp
- Scott’s
