Research Suggests Going Green Can Increase Morale

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Want to make your employees happier? Try going green. (Stock Photo)

What makes employees happier, working for a green company or working for a financially successful company? The answer may surprise you – especially considering the state of the economy.

In a study done by Cassandra Walsh and Adam Sulkowski from the Charlton College of Business at University of Massachusetts Dartmouth, the team compared the satisfaction of employees and perceived environmental performance of 113 companies and thousands of employees.

They found that there was a positive relationship between employee satisfaction and perceived company “greenness,” while there was no relationship between satisfaction and financial value.

The conclusion was that if companies start investing in sustainability programs and then heavily promoting their green efforts, they will likely increase recruitment, retention and employee morale.

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