Toyota Giving Away 100 Cars to Worthy Nonprofits

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Automaker Toyota announced the launch of its “100 Cars for Good” initiative, a program that will award 100 cars to 100 nonprofits over the course of 100 days. Winners of the cars will be determined by public vote.

Running through March 21, registered 501c(3) non-profit organizations can apply via Toyota’s Facebook page. A panel of independent judges with backgrounds in social responsibility will whittle down the applications to 500 candidates. Beginning May 9, the public will vote on the organizations that will win one car per day for 100 days, through August 16.

According to Jim Lentz, president of Toyota Motor Sales, over the past 20 years, the automaker has awarded more than $500 million to philanthropic organizations in the U.S. However, the “100 Cars for Good” program will be the first time Toyota has “crowdsourced” allocation of philanthropic funding.

“We wanted to engage the community and the supporters of thousands of worthy organizations in this process— allowing their voices to be heard as we award 100 vehicles based on their votes,” he said in a statement.

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  1. Way to go, Toyota! This is a great way to help various non-profit organizations as well as all the people they serve. Kudos to Toyota for giving away cars as a way for recognizing the efforts of non-profits. Kudos to Amanda as well for sharing this to the world.

    Toyota has really done a number of crowdsourcing initiatives. Aside from this “100 Cars for Good” initiative, they’ve also launched a corporate crowdsourcing experiment dubbed as “Ideas for Good”, wherein consumers have the opportunity “to repurpose Toyota automotive technology to benefit society outside of the automotive space”. In return, winners will get to choose from one of three Toyota cars (2011 Prius, 2011 Highlander Hybrid or 2011
    Venza) and be part of an “Idea Design Session” event.

  2. Hi I feel free charity cars really really really has proven it’s organization #1 in receiving these cars.
    I am a member and have been waiting over a year and there are 1000’s other who need cars.Please pick them contact Brian Donate a Vehicle to 800CharityCars

  3. I’ve always enjoyed driving Toyota cars throughout the years with my 5 children. Now they are grown and gone with families of their own. Having served in missions as a leader for teams abroad, my heart went out in helping underprivileged children in 3rd world countries. Now I am a retired senior who has lived alone for many yrs, and still have a heart for children with extraordinary health issues. I would love to be able to help in some way again, but my family needs my help now – although I’ve also been in need of a vehicle for over 5 yrs myself. Recently I discovered Free Charity Cars online and have found them to be an honorable community of families with children who are desperately in need of cars during our own country’s economy crunch. It’s a great way to get people back to work who are jobless and without vehicles. Check the site out. There are literally 1,000s of people in great need. A car would restore dignity and second chances for many. Please contact Brian to donate a vehicle(s) at 1-800CharityCars. They are a 501-C(3) organization. Thank you so much for your consideration.

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