Automaker Toyota announced the launch of its “100 Cars for Good” initiative, a program that will award 100 cars to 100 nonprofits over the course of 100 days. Winners of the cars will be determined by public vote.
Running through March 21, registered 501c(3) non-profit organizations can apply via Toyota’s Facebook page. A panel of independent judges with backgrounds in social responsibility will whittle down the applications to 500 candidates. Beginning May 9, the public will vote on the organizations that will win one car per day for 100 days, through August 16.
According to Jim Lentz, president of Toyota Motor Sales, over the past 20 years, the automaker has awarded more than $500 million to philanthropic organizations in the U.S. However, the “100 Cars for Good” program will be the first time Toyota has “crowdsourced” allocation of philanthropic funding.
“We wanted to engage the community and the supporters of thousands of worthy organizations in this process— allowing their voices to be heard as we award 100 vehicles based on their votes,” he said in a statement.