Just in time for Earth Day comes a dose of sobering reality: a new study reveals most shoppers say “not my problem” when it comes to package recycling.
Among 1,000 households surveyed, 62 percent shirk personal responsibility for recycling packaging, and instead believe the onus is on businesses and government to take the lead. In the Midwest, fully 70 percent are unwilling to make the effort.
In contrast, eco-attitudes are sunnier: the same study by New Jersey-based Perception Research Services shows that half of shoppers expect more earth-friendly packaging from manufacturers and would like to see more products made with recycled materials – but, um, they won’t pay extra for it.
“It’s becoming clear that while consumers may voice concern for the environment, most appear unwilling – at the moment – to make any major sacrifices to make a difference,” said Jonathan Asher, the research firm’s senior vice president, in a statement.
The findings contrast with what the businesses assumed about their customers’ environmental concerns and habits, Asher continued.
“Rather than follow consumers’ lead, manufacturers must be at the forefront, making it easier for shoppers to buy the products they prefer while also feeling good about the environmental impact, and making as little sacrifice as possible. It’s a tall order.”