Updated Phone Book Opt-out Website to Debut in 2011

Share this idea!

Telephone directory publishers will make it easier for consumers to opt-out of delivery with the relaunch of Yellowpagesoptout.com in 2011, allowing users to stop any or all deliveries with the click of a mouse.

In Earth911's Recycling Directory, only 47 percent of community-run curbside programs currently accept phone books for recycling. However, many communities offer recycling drives at the same time new books are delivered. (Stock Photo)

The current site provides contact information for each publisher that serves a given ZIP code, with the user then requesting to opt-out from each publication via separate phone numbers or websites.

While there are other sites that offer the ability to opt-out of delivery, Yellowpagesoptout.com is backed by two industries that represent directory publishers – the Yellow Pages Association (YPA) and the Association of Directory Publishers (ADP).

“We’ve always said that it doesn’t make sense to deliver a directory to someone who doesn’t want one,” said YPA President Neg Norton.

“The industry’s current site was a giant leap in making it easier for consumers to participate in publishers’ individual opt-out programs, but the ‘clearinghouse’ is the ultimate way to give consumers the choice we want them to have.”

One alternative to opt-out programs is the opt-in approach, where publishers would only be allowed to deliver a book if consumers gave permission ahead of time. This idea has gained support in recent years and several states have considered this approach, but so far no communities have passed an opt-in law.

Seattle is considering another solution, which would charge directory publishers for any books that are recycled. This would place the burden of disposal costs on the publisher instead of taxpayers.

In Earth911’s Recycling Directory, only 47 percent of community-run curbside programs currently accept phone books for recycling. However, many communities offer recycling drives at the same time new books are delivered, and they are also accepted at many transfer stations for recycling year-round.

Related articles
AT&T Fla. to Require Phone Book Opt-in
Recycle Your Phone Books to Feed Hungry
The Story of Phone Books

Recent Posts

Trey Granger

Trey Granger is a former senior waste stream analyst for Earth911.
Trey Granger

Latest posts by Trey Granger (see all)

Comments

  1. Phone books are handy. I just don’t know we need new ones so much. Maybe phone books should be ordered when needed by people who want them instead of being automatically delivered.

  2. You can go to the site yellowpagesoptout.com right now and customize, reduce or eliminate YP delivery. FYI, US consumers referenced the print YP over 12 billion times i 2009 and it continues to be a great way for small businesses to get new customers. Full disclosure, I work for the Yellow Pages Association and for more information about our efforts to to http://www.ypassociation.org.

Leave a Comment