EcoSraps, maker of an organic, chemical-free potting soil made from composted fruit and vegetable scraps, announced recently that their products will be sold at more than 1,700 Target stores nationwide.
“There is no national brand that is bringing organic, sustainable lawn and garden products to consumers like EcoScraps is,” said Nancy Pfund, managing partner at DBL Investors, in a press release. “The growth that this company has seen in just a few short years validates that EcoScraps answers a large consumer need that has not been met until now.”
The company has formed a unique partnership with Target that will divert produce waste from the retail chain’s grocery departments to EcoScraps’ production facilities. There it will be turned into organic potting soil and then sold in Target stores.
EcoScraps says their line of organic garden and lawn products is designed to address several environmental problems, including food waste, methane gas pollution, loss of fertile soil, toxic fertilizers and the growing prevalence of low nutrient foods. The products are safe for children and pets.
“EcoScraps recycles food waste into nutrient-rich garden products. Instead of clogging landfills and gassing the air we breathe, EcoScraps products enrich your soil, helping you grow healthier plants in the most environmentally friendly way,” the company says on its website.
The company was founded in Provo, Utah in 2010 by Craig Martineau and Daniel Blake, who got the idea for the product after noticing the significant amount of food that got wasted at an all-you-can-eat buffet.
“There is no way to overstate what a big milestone this is for us,” said EcoScraps CEO and co-founder Dan Blake in a press release. “This partnership with Target underscores the drive for consumers to find simple, easy ways to use sustainable, high-quality products, and we are excited to be a part of that.”