The newest brand of Scott’s toilet paper is notable for something missing, specifically the paperboard tube that becomes paper waste when the roll is finished.
Scott Naturals Tube-Free bath tissue hits the market today in Sam’s Club and Walmart locations in the Northeast as a pilot program. The paper loads and functions the same way as traditional TP, but requires no need to dispose of a tube.
These rolls are recyclable with other paperboard products, but in a survey taken by Scott Naturals of 1,006 Americans, 85 percent said they typically throw out the tubes. The company says that 17 billion tubes are used annually, which equals 160 million pounds of waste if not recycled.
“The Scott brand was the first to put bath tissue on a cardboard tube—and is now the first brand to eliminate the tube,” said Doug Daniels, brand manager of strategy and innovation for the Scott brand. “By eliminating the tube, we are making it easy for consumers to help tangibly improve the environment, without compromising on product quality or performance.”
Scott’s has previously made several other attempts to address the environmental footprint of its disposable paper products with the Scott’s Natural brand. The company produces a Rapid Dissolving tissue that breaks down in water four times faster than traditional TP, and includes 80 percent recycled content in its napkin products.
Based on popularity of the new product, Scott’s may look at national distribution and expansion to its paper towel products, which also use paperboard tubes, according to Mother Nature Network.