You’ve pumped every. last. ounce. of lotion out of the bottle. You’ve swiped your finger around the insides of the container to extract any remnants. Alas, you realize, it’s finally empty.
What do you do with the bottle?
If you’re like 40 percent of Americans in a recent study, you toss it in the trash. Why not recycle it? Because, according to this study, you likely either didn’t think about recycling in the bathroom, or you didn’t realize bathroom items were even recyclable.
The Johnson & Johnson Family of Consumer Companies, which commissioned the study, aims to clear up these misperceptions and change these use-it-and-trash-it habits by educating people that many products we use every day in the bathroom are indeed recyclable. They’re doing it through an innovative campaign called Care To Recycle.
“Because many of our personal care products are used or stored in the bathroom, we wanted to understand if Americans are recycling there,” said Paulette Frank, Vice President, Sustainability for the Johnson & Johnson Family of Consumer Companies.
“After reviewing the results of the research, we saw a very real opportunity to help reduce waste by educating people about recyclable bathroom items. With its active community of highly engaged content seekers, Tumblr seemed like the ideal platform to help spread the word about recycling in the smallest room of the house and how it can make a big difference to our planet.”
The Care To Recycle Tumblr site includes shareable posts, like this video called “The Smallest Room.”
Care To Recycle, which Johnson & Johnson Consumer says is the first recycling campaign of its kind to be hosted exclusively on Tumblr, includes content that users are encouraged to share with friends. For instance, a shareable short video called “The Smallest Room” reminds viewers that one way toward a healthier planet is to recycle items from the bathroom. Johnson & Johnson Consumer plans more posts in the coming weeks and months, which readers can share on Tumblr and other social media sites like Facebook and Twitter.
The Tumblr site also includes information, tips and resources that are easily shareable and are intended to help people be better bathroom recyclers.
So after you’ve squeezed all the shampoo out of its bottle, skip the trash bin and recycle the container. Not sure if something is recyclable? Check out Earth911’s Recycle Guides to find options near you.