New Line of Reusable Bags Will Benefit Japan

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What’Surbag’s new line of reusable tote bags, with 100 percent of sales donated to the Red Cross Japan fund, will soon be available at retailers in the U.S. Photo: what’Surbag

Reusable bag company what’Surbag announced it will sell a line of reusable tote bags with 100 percent of sales donated to Red Cross relief efforts in Japan.

The new line of bags, printed with the messages of “Hope” and “Strength,” is currently available at participating retailers in Japan and will soon be available in the U.S.


Made with a special nylon and lycra fabric blend, what’Surbag bags stretch to hold very large items, but the fabric springs back when the bag is emptied. The fabric also bounces with its owner when she walks, making the bag feel lighter than it really is, the company says. What’Surbag bags are designed for both the fashion- and eco-conscious consumer, according to the company, and the shiny bags are available in a variety of colors and patterns.

After Hurricane Katrina, what’Surbag created a special tote bag to benefit those affected by the disaster. The “HOPE NOLA” bag is manufactured by hurricane survivors in New Orleans, providing the area with much-needed economic opportunities and keeping the company’s manufacturing in the U.S. The company also donates a portion of the bag’s proceeds to a New Orleans charity.

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