The 20th annual Environmental Media Awards rolled out the green carpet on Saturday. This year’s winners were not only big in the eco-celeb network, but they were also box-office boomers in mainstream Hollywood.
Sponsored by the Environmental Media Association at the Warner Brothers lot in Hollywood, the EMA awards honors film and television personalities, productions, musicians and musical tours that convey environmental messages in the most creative and influential ways.
This year, Avatar snagged the win for Feature Film while 30 Rock‘s episode “Sun Tea” won for Television Episodic Comedy.
Jason Ritter (NBC’s The Event) and Olivia Munn (Comedy Central’s The Daily Show) hosted this year’s ceremony, which also featured appearances by Jane Fonda, Rosario Dawson, Wendie Malick, Jane Leeves, Mark-Paul Gosselaar, Eva Mendes and Amy Poehler. CNN founder Ted Turner was also awarded the EMA Lifetime Achievement Award for his philanthropic efforts.
One talked-about highlight of the evening included a surprise clip of notorious greenie, Natalie Portman at 11 years old. In the video, Portman is seen singing, dancing and rapping about reducing, reusing and recycling for The World Patrol Kids. (See video below.)
From red carpet eco-fashion to openly advocating for environmental causes and organizations, celebrity support has been key in spurring on the green movement. In an interview this past May, Ecorazzi Founder Michael d’Estries said that the green trending in celebrity culture is here to stay.
“One can definitely make the case that ‘going green’ doesn’t have the same marketing buzz that it carried a few years ago, but I think green issues transcend the ‘trend’ label in how they impact our lives and the world around us,” d’Estries said. “I personally believe the movement is maturing to a point where it doesn’t have to compete with, say, the iPad in terms of something hip.”
Judging by the list of attendees on Saturday evening, it’s clear that longtime supporters Leonardo DiCaprio, Alicia Silverstone and Ed Begley Jr. now have an even bigger entourage behind them touting the green message.
Natalie Portman in World Patrol Kids